Brunswick
records was started by Brunswick-Balke-Collender Company, which had been
manufacturing products ranging from pianos to sporting equipment since
1845. In January 1920, a new line of Brunswick Records were introduced
in the US and Canada that employed the lateral cut system that was then
becoming the default cut for 78 RPM disc records. The parent company marketed
them extensively, and within a few years Brunswick became one of the USA's
Big Three record companies, along with Victor and Columbia Records. In
April 1930, Brunswick-Balke-Collender sold Brunswick Records to Warner
Brothers, who leased Brunswick to the American Record Corporation (ARC)
in December 1931.
In
1939, ARC was bought by the Columbia Broadcasting System for $750,000,
which discontinued the label in 1940. This violated the Warner lease agreement,
resulting in the Brunswick trademark being transferred to American Decca.
In 1944, Decca revived the Brunswick label, mostly for reissues of recordings
from earlier decades (80000 series). From 1957 and into the 1960s, it was
primarily used for African-American acts with Jackie Wilson its only major
recording star. |